First part of the article analyzes the historical and scientific, etymological and methodological problems of psycho-reflexivity personology study self-perception and self-observation – through introspection – a man’s own Self as an integrated personality and social personality. Considered external opposition, socio-objective determination of human mental activity and its internal, reflexive sense of life, the source of which is the individual amateur I. From these positions explicated logic of perceptual psychology: the study of perception through introspection objectivity to subjectivity reflection reflexive self-perpetuating I proposed ontology of psychological reality of the inner life, where its components are incorporated such as: self-actualization, self-perception, self-knowledge, self-understanding, self-awareness, self-determination, selfactualization personality I. In the context of reflexive psychology, personology considered reflexive nature of introspection problem-conflict situations in the self-identity sphere of artistic and scientific creativity. In the second part of the article the proposed theoretical propositions are realized on empirical material reflexive psychological analysis of introspective self-life-creativity outstanding writer and thinker M.M. Zoshchenko. Given held them all his life a dramatic existential introspection M.M. Zoshchenko and corrected to reflect the semantic field of their identity, which was reflected in the development of introspective style as his artistic creativity, and social behavior of the individual. In conclusion, characterized the role of reflective dialogue as a means of enhancing introspective self-perception and self-identity I am human.