First part of the article analyzes the historical and scientific, etymological and methodological problems of psycho-reflexivity personology study self-perception and self-observation – through introspection – a man’s own Self as an integrated personality and social personality. Considered external opposition, socio-objective determination of human mental activity and its internal, reflexive sense of life, the source of which is the individual amateur I. From these positions explicated logic of perceptual psychology: the study of perception through introspection objectivity to subjectivity reflection reflexive self-perpetuating I proposed ontology of psychological reality of the inner life, where its components are incorporated such as: self-actualization, self-perception, self-knowledge, self-understanding, self-awareness, self-determination, selfactualization personality I. In the context of reflexive psychology, personology considered reflexive nature of introspection problem-conflict situations in the self-identity sphere of artistic and scientific creativity. In the second part of the article the proposed theoretical propositions are realized on empirical material reflexive psychological analysis of introspective self-life-creativity outstanding writer and thinker M.M. Zoshchenko. Given held them all his life a dramatic existential introspection M.M. Zoshchenko and corrected to reflect the semantic field of their identity, which was reflected in the development of introspective style as his artistic creativity, and social behavior of the individual. In conclusion, characterized the role of reflective dialogue as a means of enhancing introspective self-perception and self-identity I am human.

This article claims: the nature of consciousness is mysterious, the definitions are contradictory, and its theory is non=existent. The article presents the results of studies that cannot be explained within the recognized models. Specifically, we describe the phenomenon of negative choice. We introduce an idealized brain that does not have limitations in either volume, or speed of processing the information, nor does it have the limits of the storage capacity. Under this view, we answer the question: what does an ideal brain needs consciousness for? We propose that consciousness is the imitator of the acts of cognition.

The phenomenon of cultural specificity of the types of cognition — the everyday and scientific ones — is discussed in the present work in the frame of systemic approach. The discussion highlights the features of the Russian science. The analogies between the stages of an individual act of cognition, on the one hand, and cognition process at the level of world science, on the other hand, are considered. It is assumed that the interaction between different “local” sciences takes form of the mutual CO-operation aimed at achieving of global result — the development of world science.

The phenomenon of cultural specificity of the types of cognition — the everyday and scientific ones — is discussed in the present work in the frame of systemic approach. The discussion highlights the features of the Russian science. The analogies between the stages of an individual act of cognition, on the one hand, and cognition process at the level of world science, on the other hand, are considered. It is assumed that the interaction between different “local” sciences takes form of the mutual CO-operation aimed at achieving of global result — the development of world science.

The results of a research of the obverse asymmetry influence on the perception of a number of personal characteristics of man including rationality and irrationality in cognition are described in the article. It has been shown that in perception of vertically divided (along the nose line) face pictures the psychological characteristics perceived by each half of the face is partially different. However, the rationality or irrationality in cognition is perceived by any half of the face — right or left — equally well.