Relevance. The article discusses the possibility of a new technique for testing the professional knowledge. This is a technique of "matrix testing" (or semantic scaling). In the introduction, the author introduces a distinctive system of constructs that allows to localize a new technique in the context of a number of traditional (testing method) and non-traditional methods of assessing educational achievements and professional knowledge.

Objective. The author has set the purpose to reveal potential of "semantic scaling" for a quantitative assessment (measurement) of student competence.

Method. The method of semantic scaling was applied by the author to scale sports with the help of special scales-criteria that denote different types of interaction between athletes and motivational regulation of their activities and thus turn the technique into "psychosemantic scaling". The study was conducted on 150 senior students of the faculty of psychology of MSU, who attended a special course of the author on "Psychology of competition".

Results. The main result (the insignificant correlation coefficient between the success of this technique and the total efficiency of students during the course) does not allow to conclude that the main goal is achieved. More interesting were the additional results from the application of this technique, namely: subset of sport species, obtained by cluster analysis, allow us to talk about the "psychological classification" of these species, or at least on the "psychosemantic classification". This classification is much closer to the classical "Olympic classification", but has a number of specific features.

Conclusion. The positive result of the study can be considered a high similarity of the obtained matrices with the reference matrix (ideal model), from which it can be concluded that the technique of "psychosemantic scaling" contributes to the conceptual learning of students-psychologists – their independent work on mastering the system of concepts in this subject area.

The method “Fairy Semantic Differential”, during which a respondent should assess a number of fairy-tale characters according to a set of personal characteristics, is designed for the individual work of a psychologist with children 4—9 years old. Personality characteristics, according to which the characters are evaluated, are formulated in terms that parents, teachers use when dealing with children of this age. An analysis of the child's attitude to this or that fairy-tale character allows us to determine the specificity of his (her) moral-value sphere. The method also allows evaluating of real adults, who are significant for the child (parents, teachers, etc.) Comparison of fairy-tale characters' ratings with those of a significant adult makes it possible to reveal the specifics of the child's attitude to this adult. The article discusses quantitative indicators that can be calculated using the data of the answering the questionnaire. These indicators characterize the child’s personality, his (her) understanding of interpersonal relationships with surrounding people, dimension of categorical space of interpersonal perception, content of this categories and its hierarchy, the level of cognitive development in this area, the degree of socialization. The method allows measuring self-esteem indices. The results of an empirical study of Moscow primary schoolchildren using the method “Fairy Semantic Differential” are presented, during which a psychometric analysis of the indicators was conducted. It was shown that the cognitive complexity of interpersonal perception, determined by the method “Fairy Semantic Differential” is significantly higher among adults, does not correlate with intelligence tests. Socialization increases with age, is significantly higher among girls than among boys, partly correlates with known methods that measure the level of social adaptation of a child, the degree of differentiation of moral and conventional norms, verbal intellect. The analysis of self-esteem indices reveals significantly higher self-criticism among girls, than among boys.