The article is focused on psychic as a work and the psychological help as a phenomenon of care — the work of personality. In order to lighting the points of discussions on interaction between psychological theory and practice, the author analyses the variety of scientific views ant thoughts: A. Bergson L.S. Vygotsky, E. Gusserl, A.N. Leontiev, S.L. Rubinstein, M. Heidegger et al. In this work the idea of double transition: psychology to life and the life to psychology is suggested. This concept also conditions concepts of doubled horizon: immanent psychological and transcendent psychological. In that context the theory of temporal work of personality is developed to show the psychology of psychological help with its methodology, theory, psych technology, education, ethics, and way of life.

The article covers the problems of personal identity formation, identity transformations, special focus of the work is the methodological basis of personal identity formation research of adolescents, their “moving into adulthood” in the situation of social-economic instability and crisis. Personal identity formation is described as phenomenon in its transformations. As criteria for defining identity in adolescents we use stability of self-conceptions in time and readiness to make independent decisions in life. Thus different combinations of various levels of stability and readiness to make decisions will determine identity typology.

The results of investigation of psychological characteristics of 13 high-skilled rhythmic gymnasts are presented. The experimental procedure was conducted by means of “Sport imagery questionnaire” (SIQ) and objective methods (“Chronoscope-2006”, “Aktivaziometr”). It was shown that gymnasts prefer to use imageries of cognitive type but not motivational and use internal perspective of imagery versus external one. Participants were classified in all degree of movement’s coordination level, i.e. in spite of their professional high-level; they are varied in the way of mastering movement.