In the present article the interrelation between the level of coworker’s ability to adequately reflect in consciousness his or her own group (team) role and the type of corporate culture of the company, where this coworker works, has been investigated. The following hypothesis: «the process of reflecting the team role is different in different corporate cultures» is proposed and verified. Corporate culture is viewed as one of the most important factors of successful positioning (role assignment). The terms, such as «corporate culture» and «reflection of the team role» are defined and operationalized in the article.