The article continues the discussion of complex social and cultural motivating systems, which took start in the author’s previous paper. The ideas of social and cultural motivation in sociology, ethnomethodology and narrative approach are analyzed. Relying on M. Foucault’s concept of ‘dispositif’ and on the numerous data, collected in sociology, social psychology, studies of culture and narrative therapy, a three-level model of social and cultural motivating is suggested, which distinguishes between the basic level of a dispositif, it’s conscious level and the actual social field. The model makes it possible to coordinate different mechanisms of social motivating. 

The article presents the research of narrative construction of life experience of the person in the process of psychological help. The research is based on a constructive method of analysis using meaning-narrative approach. The research shows that the narrative work of the person (NWP) in the process of psychological help is transferred to the real life situation — and this is the post-narrative, the real work that leads to the most intensive changes in the person. Transferred NWP determines human’s behavior in real life situations in accordance with the motivational tendencies found out during the analysis of narratives.