P.Ya. Galperin part in developing of refl ective psychology of creativity is being analyzed. Th e theory of orientation as psychology subject is treated as conceptual base for theoretically-experimental studies of the refl ective function in organizing thinking activity and self-regulation in process of productive thinking in creativityrequiring tasks in the problem solving.

The article focuses on how P.Ya. Galperin’s theory has been used to reorient the content of the subject. The experiment of the reorientation of the content of the subject «the language» is shown.