Relevance. Research into the factors determining attraction between people is the most generally accepted paradigm in modern social psychology. The principal innovation of this study is its differentiation of the factor of the similarity of attitudes (both positive and negative), which was not introduced in previous works, either theoretical or empirical. At the same time, it seems apparent that “similarity of attitudes” is too global a characterization and requires further discrimination. Distinguishing between positive and negative attitudes makes obvious empirical sense: To what extent is similarity in some negative attitudes more important than in positive ones?

Objective. To determine the impact of coinciding negative and positive attitudes on attraction to strangers in women.

Methods. The study involved two stages. The sample at the first stage comprised 162 women, at the second there were 47; the average age of the participants was 19 years. The main methodological technique was a modified version of D. Byrne’s “fake stranger”. Statistical processing of the data included one-way analysis of variance and subsequent assessment of the significance of the differences in the dynamics of the attraction obtained by introducing additional information in the form of positive and negative attitudes corresponding to respondents' own attitudes.

Results. The introduction of additional information about attitudes that coincide with those of the respondent had a significant impact on attraction. The differences between the coincidence of the so-called positive and negative attitudes were analyzed. The authors propose a number of interpretations of the results in line with concepts relevant to modern socio-psychological science, relating to various theoretical orientations (psychoanalysis, cognitivism, interactionism, etc.).

Conclusion. In the case of coinciding negative attitudes, the increase of the resulting attraction to the object is more significant than in the case of coinciding positive attitudes.