This fact was successfully investigated both theoretically and experimentally. It was shown that motivation determines the various aspects of thinking: the goalsetting strategy, the perspective goalsetting, emotional regulations, the relation between concrete and abstract components, egocentric features. The most important point of motivational influences is connected with the moment of motivational conflict. This conflict may switch the thinking of the subject from cognition to the special personal activity. This kind of thinking activity may be defined as a conceptualization of conflict personality meanings.