This article presents the views of the author of the theory of problem situations on the process of creative problem solving (A.M. Matyushkin). In the article there are comparative analysis of the problem situation and creative problems; identifi es structural, procedural and contextual diff erences. In this case we can consider the creative problem as a specifi c object of thinking, generating new phenomenology. Empirical studies of creative problem solv- ing in the context of real professional activities of subject (using the interview method) revealed a number of process features. So, for the subject of creative thinking, along with the subjective criteria of novelty of the process and the result, expressing his interest to problem, are important the objective criteria of novelty and signifi cance for creative product and possibilities for it profes- sional realization.