Keywords
media-subject
Publications
Drozdova A.V. (2011). Advertising impact on an individual’s safety in modern information society: Social and psychological aspects. Moscow University Psychology Bulletin, 4, 58 - 65
Personality safety is considered to be one of the fundamental values of modern society. In information field advertising acts as one of the channels effecting personality and its impact is of ambivalent, dual nature. Advertising safety is linked with freedom of choice and individual’s identity in modern information society.
Pages: 58-65
Keywords: information society ;
manipulation;
personal safety;
advertising impact;
media-subject;
