The aim of presented paper is to outline the future direction of autobiographical memory (AM) research in the frame of cultural-historical and activity approaches. Future study in mediation of AM should focus on: a) sub-cultural models of AM, which coexist in the same language context; b) inner dynamics of cultural life scripts; c) parameters of self-constructed tools for AM mediation. Activity approach considers voluntary memories as actions and involuntary memories as operations. The future study of involuntary memories should analyze the way of how conscious memories become unconscious and via versa. Looking at AM at the level of activity allow to understand reestablishing AM for personal development.