Aleksandrova, E.A.

Background. The modern labor market is characterized by constant, not always predictable changes, which directly affect labor resources. In this regard, one of the priority tasks of career consultants is to constantly monitor these trends in order to timely adjust their work to them.

Objective. The article aims to analyse the tasks and challenges that career consultants face in their work in the conditions of dynamically changing labor market.

Methods. The research used the analysis of literature supplemented by the respondents’ qualitative answers. They were asked to express the opinion about requests, tasks and difficulties they had in their work in 2022.

Sample. The data was obtained through an online survey of career consultants (24 participants).

Results. The main characteristics of the BANI-world model and their reflection in the modern local labor market are considered. The main requests and tasks that career consultants are working with in the current conditions are identified. Career consultants’ work challenges, limitations, and possible ways to overcome them are formulated.

Conclusion. The research materials indicate increased requirements for professional consultants. They are to be ready to work with a wide range of career guidance issues, to provide deep and long-term psychological support for clients in the current socio-economic conditions. The results obtained could be used as the basis for further clarification of the local trends in the study of activity characteristics in modern career consultants, difficulties in their work, as well as assistance in resolving them.