Anna Dokuchaeva

Background. The study is devoted to cultural specificity of the personality value sphere, and from the point of view of its level ― explicit and implicit structure. The novelty of the study lies in the appeal to inaccessible and practically unexplored implicit levels of value presentation, whereas most studies research deals exclusively with the approximate levels of their presentation.

Objective of the study is a cross-cultural comparison of the structure of the value sphere of the individual from the point of view of its implicit and explicit level on the example of Russian and Uzbek culture.

Methods. The following methods were used: the refined S. Schwartz PVQ method, M. Etkind’s color test of relationships.

Sample. 190 subjects took part in the study ― 86 people of Uzbek culture and 104 of Russian culture.

Results. The study showed a significant coincidence of the leading and insignificant values of both cultures at the explicit level. The explicit differences are as follows: despite the leading nature, less significant in the Uzbek sample compared to the Russian were such values as independence of actions, independence of thought, personal security, well-being in interpersonal relations, tolerance for other people, and more significant ― life pleasures, reputation, public safety, responsibility to the loved ones. At the implicit level, the differences between cultures are less manifested, the following values are more significant on the Russian sample: diverse life experience, public safety. More significant the Uzbek sample is the responsibility to loved ones. Cross-cultural differences of some values are significantly evident at both levels. These are public safety (Uzbek subjects have higher significance at the explicit level and lower at the implicit level than Russians) and responsibility to loved ones (higher in Uzbek subjects at both levels). Public safety has shown to be implicitly insignificant value to both cultures.

Conclusion.

1. In representatives of both cultures, the structure of personality value sphere at the explicit and implicit levels does not coincide.

2. Intercultural differences in the structure of value sphere are observed both at the explicit and implicit levels.

3. At the explicit level, the leading and insignificant values among the representatives of the two cultures largely coincide. The differences found affect the degree of significance of values associated with independence, personal and public safety, and relationships with others.

4. At the implicit level, the differences between cultures consist of the following: more significant for the Russian sample are diverse life experience, social security. More significant for the Uzbek sample is responsibility to relatives.

5. Values were also found whose cross-cultural differences in significance are manifested at both levels. These are public safety (higher on the explicit and lower on the implicit level among the Uzbek subjects than among the Russians) and responsibility to relatives (more significant for Uzbek subjects at both levels). At the same time, public safety among the subjects of both cultures is an implicitly less insignificant value.

Practical application of the results. The results can be applied in the joint training and professional activities organization of representatives of different cultures.

Acknowledgements. The article was made within the framework of the grant "Cross-cultural differences in the ways of cognitive processing of verbal and figurative material" of the Russian Foundation for Basic Research, grant No. 20-013-00674.