Lomonosov Psychology Journal
ISSN 0137-0936
eISSN 2309-9852
En Ru
ISSN 0137-0936
eISSN 2309-9852

Article

Folomeeva T.V. (2012). Socio-psychological approach to the study of consumer behavior. Moscow University Psychology Bulletin, 1, 145-154

Abstract

The article discusses the cognitive paradigm of socio-psychological studies of consumer behavior, which is based on: the idea of K. Gergen on the construction of the social world, ethnomethodology G. Garfinkel and the theory of social representations S. Moscovici. A generalized conceptual framework of the socio-psychological theory of consumer behavior was offered. The perspectives of social psychology of consumer behavior were outlined. 

Pages: 145-154

Keywords: consumer behavior; social constructionism; customer loyalty; symbolic consumption; consumer decisions;

Available Online 30.03.2012

For citing this article:

Folomeeva T.V. (2012). Socio-psychological approach to the study of consumer behavior. Moscow University Psychology Bulletin, 1, 145-154