Security psychology

The main theme of the article is the system of foreseeing and managing social and psychological risks in emergency situation (ES) areas. The method is based on a risk estimation of adverse social processes and phenomena such as: mass aggressive, hysteroid, phobic and panic reaction, rumors. In the process of analyzing 36 emergency situations the authors have identified 24 factors that have the most significant influence on the socio-psychological situation in the ES area. Accounting for identified factors allows us to construct a model which can become a base for analyzing and forecasting risks of all adverse social processes. It will help to organize the process of rational resource distribution in ES areas and to achieve the needed level of public safety.

Personality safety is considered to be one of the fundamental values of modern society. In information field advertising acts as one of the channels effecting personality and its impact is of ambivalent, dual nature. Advertising safety is linked with freedom of choice and individual’s identity in modern information society.

The main directions of security formation of communication strategies related to their adaptation to the conditions of social and psychological variability.

The paper focuses on security problems under modern world globalization. The research makes apparent that globalization acts as a risks multiplier in every scope of individual’s activity. Corporate security prospects are analyzed in the view of macro-psychology.