Erokhin Dmitrii O.
Lomonosov Moscow State University
Post graduate student at Lomonosov Moscow State University
Moscow, Russia
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Qualitative methodology as a tool of value orientations research.Lomonosov Psychology Journal, 2012, 1. p. 19-28read more6391
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The article covers the subject of qualitative methodology’s potential as a means of value orientations investigation and study of sources of changes in respondents’ value system. The strategy of step by step combination of questionnaire, metrical and graphic methods is presented. The empirical research of the role of information environment in genesis and transformation of value orientations system of the youth audience representatives is described.
Keywords: value orientations (VO); qualitative methods; axiobiographical method; informational environment; socialization; youth audience
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