Background. The syndromic analysis methodology allows to discover the mechanisms underlying a particular neuropsychological syndrome and helps to deter mine the means and methods to overcome difficulties.

Objectives. The objective of the present study was to carry out the neuropsychological diagnosis process for an adolescent with difficulties in school learning and epilepsy, with an assessment before and after the application of a neuropsychological intervention programme.

Study Participants. The case study refers to a Mexican 13-year-old male student, left-handed.

Methods. The type of study was a single case study based on the theoretical methodological assumptions of historical-cultural neuropsychology.

Results. The syndromic analysis methodology allowed us to identify symptomatology related in two aspects: a) difficulties in the planning, regulation and control mechanism of conscious activity, and b) primary motor difficulties with muscle tone impairment. The impact of the applied intervention programme was positive which is expressed not only in the improvement of the difficulties reported in the initial diagnosis (pre-intervention), but also in improvements in the performance of graphic-perceptual and school tasks such as reading, writing and mathematical operations.

Conclusions. The effectiveness of neuropsychological treatment is based on the development of a specific intervention programme, tailored to the case study, which contemplates the altered mechanisms, lying at the basis of the cognitive symptoms of a child or an adolescent.

Background. The excessive use of users’ personal data in advertising targeting gives rise to the paradox of personalization: on one hand, individuals desire to receive tailored offers, yet on the other hand, they experience discomfort from excessively personalized messages. The personalization paradox diminishes the effectiveness of advertising campaigns, thus necessitating the exploration of new solutions in advertising personalization.

Objective. The aim is to identify the correlation between the appeal of advertising on social networks and consumer personality traits.

Study Participants. The preliminary survey collected data from 159 respondents between the ages of 21 and 60. The average survey completion time was 8.5 minutes. During the main data collection phase, a survey was conducted involving 543 respondents. The average age of the sample was 26.5 years (ranging from 17 to 67 years), with 60% of the respondents being female. The average survey completion time during this phase was 5.5 minutes.

Methods. The study employed a survey-based data collection method. A novel approach was proposed for determining the relevance of advertising layouts to consumers. Euclidean distance and Chebyshev metrics were used as measures of similarity.

Results. The collected data enabled the authors to measure similarity between the characteristic profile of an individual and the attribute profile of an image, which were pre-assigned by independent raters. There was a consistent trend revealed: individuals with more pronounced traits of “agreeableness” and “conscientiousness” generally found the advertising layouts more appealing. Additionally, the obtained results demonstrate a significant positive relationship between the perceived attractiveness of an advertising layout and its personalization based on personality traits.

Conclusions. Personalization based on the Big Five can be used as a tool to make advertising more appealing to consumers. Based on the obtained results, recommendations that may be useful for marketers in designing advertising campaigns were developed. The study’s findings contribute to the discussion on the effectiveness of personalized advertising based on consumer personality traits.

Background. In psychological science, the concepts of subjects about the prospects of their life activity have not yet been sufficiently studied. There is also a lack of knowledge about the intra-system relationships of life goals, which can be established using correlation analysis. The obtained data on the subjective significance of the life goals in high school students will expand the understanding of the content of the worldview of modern youth.

Objective. The purpose of the study is to conduct a comparative empirical analysis of the significance of the subjective life goals in modern high school students.

Study Participants. 50 students of the 10th grade of secondary school (average age 16.1 years). Of these, 27 are boys (54%) and 23 are girls (46%).

Methods. Theoretical analysis of scientific literature on the problem of studying the life goals of high school students, an empirical study of the subjective significance of the life goals of high school students using the questionnaire “Life Goals” by E. Deasy, R. Ryan, adapted by N.V. Klyueva and V.I. Chirkovа.

Results. A theoretical analysis of the scientific literature made it possible to compare and describe the concepts of life goals and the worldview of a personality in the context of young people’s ideas about future life prospects. The high importance of the subjective goals of material success and the formation of good health among boys and girls is shown. There were no statistically significant differences when comparing the ranking indicators of life goals in the groups of boys and girls. A correlation analysis of the interrelationships of the subjective life goals in high school students found that the goals of achieving freedom and democracy had positive correlations with the subjects’ aspirations for autonomy, and negative correlations with the prospects for personal growth and attractiveness of their person. The goals of achieving safety and security positively correlated with the goals of achieving good health. The desire for attractiveness in high school students negatively correlates with the goal of achieving autonomy.

Conclusions. Boys and girls in high school declare similar life goals. Their life goals of high importance are material success and good health. The prospects of serving people and learning about spiritual and religious life are the least significant for high school students.

Background. In contemporary psychology, there are practically no diagnostic techniques that are sensitive to the severity of visual neglect as a function of the structure of the visual field and its loading with stimuli that take this structure into account.

Objectives. The aim is to develop and approve a methodology that will enable the severity of manifestations of the neglect syndrome in the visual field to be analyzed, depending on its being structured and loaded with stimuli.

Study Participants. The study involved 50 respondents aged 29 to 75 years (Mage = 58.5; SD = 18.82; 14 women), patients with neurological disorders of various etiologies of the right cerebral hemisphere, including 30 patients with neglect syndrome.

Methods. The study was conducted using a comprehensive neuropsychological examination according to the scheme of A.R. Luria. This included an assessment of higher mental functions, the implementation of quantitative methods to evaluate neglect syndrome, and the utilization of the “Red Shapes” test. The test consists of three series, presented sequentially on a portable tablet. The series include a set of red-coloured geometric figures. The number of stimuli presented in the right half of the screen differs from series to series.

Results. The “Red Shapes” test aimed at diagnosing the syndrome of neglect in the visual sphere has been developed. The psychometric properties of the test were evaluated. The scales demonstrated a satisfactory level of consistency with regard to the identified figures on the left and the time of search (Cronbach’s α scores vary from 0.716 to 0.881). All test scales exhibited a non-normal distribution according to the Kolmogorov-Smirnov criterion (p < 0.001), with the exception of the time scale in series 3 (p = 0.2). The correlations and descriptive statistics of the scales are presented.

Conclusions. In order to investigate the syndrome of neglect in the visual sphere, a methodology is proposed which allows for the assessment of disorders in this sphere with varying degrees of structuredness and stimulus load in the visual field. The evidence obtained supports the reliability and validity of the methodology.

Background. The network principle of brain realization of cognitive phenomena assumes the self-organization of distributed neuronal elements into a network for processing information demanded by the organism at a given moment. Cerebral networks that are formed during rest and are associated with spontaneous associative flows are of particular interest. One of the key structures of resting-state networks is the hippocampus.

Objective. The aim of this research was to investigate spontaneous associative flows at rest in the context of left or right-sided compression of the hippocampal area.

Study Participants. The research involved 16 patients with benign meningiomas that mildly compress the medio-basal regions of the temporal lobe in the area of the hippocampus. The mean age was 47.5 years (SD = 8.3; 12 females; all participants were right-handed). One group comprised 9 patients diagnosed with left-sided tumor location (referred to as “grLS”), while the other group included 7 patients with right-sided tumor location (“grRS”). The groups were comparable in terms of morphometric characteristics of the tumors, degree of hemisphere compression, and socio-demographic factors.

Methods. The study consisted of two sessions at rest, each lasting 3 minutes. Prior to each session, the patient listened to a voice record of a modulating instruction. Immediately after the session, the patient gave a spontaneous narrative and a structured interview about spontaneous associations during rest. The entire conversation was recorded and subsequently transcribed into text format.

Results. Spontaneous associative flows had lateral specificity. In cases of left hemisphere compression, spontaneous thoughts, emotions, and memories were typically linked to the awareness of the moment of their formation, associated with specific events, and had a conscious border with fantasy plots. With right hemisphere compression, the flow was less controllable, associations were related to generalized memories, in which one’s own experience was mixed with information from any other sources and fantasy elements, and transitions had no boundaries. In the left hemisphere group (grLS), associations were predominantly visual and verbal in nature, whereas in the right hemisphere group (grRS), polymodal flows were recorded.

Conclusions. When the right hemisphere is compressed, the flow of associations is poorly controlled, transitions between real and fantasy elements have no boundaries, being combined in the same plot. When the left hemisphere is compressed, memories, as a rule, are tied to specific episodes of one’s own experience, the arbitrariness component is more pronounced in them, and the flow elements have conscious boundaries.

The paper analyzes the emergence of the concept of motive in Alexey N. Leontiev’s early writings and its correspondence to Kurt Lewin’s ideas and to the distinction of intrinsic versus extrinsic motivation and the concept of the continuum of regulation in the present day self-determination theory of E. Deci and R. Ryan. The distinctions of extrinsic motivation based on reward and punishment versus “natural teleology” in K. Lewin’s works and of (extrinsic) motive versus interest in early A. N. Leontiev’s texts are explicated. The relationships between motive, goal, and personal meaning in the structure of activity regulation are analyzed. The author introduces the concept of quality of motivation referring to the degree of correspondence between motivation and one’s needs and authentic Self at large; the complementarity of activity theory approach and self-determination theory as regards the quality of motivation issue is highlighted.

The paper presents test questionnaire, developed by the author based on methodology K. Yang and allows the quantification of the severity of the degree of enthusiasm of younger teenagers playing computer games — CG). The questionnaire contains 22 questions, defining five 5 major scales: emotional attitude to the CG; self-monitoring in clinical trials; goal orientation on the CG; parental relation to the CG; preference for virtual communication real. A study conducted on a sample of 304 students of Nizhny Novgorod aged 11-12 years, showed that the developed test questionnaire allows to quantify the extent of computer abuse younger teenager; allows mathematical treatment; is relatively expeditious means evaluation of a large number of respondents; contributes to the objectivity of assessments that do not depend on the subjective attitudes of the person conducting the study; ensures comparability of the information obtained by different researchers in different subjects.

The article presents review of foreign socio-psychological theories of the drug addiction development: social learning theory or social cognitive theory (Bandura), social networks theory (Needle et al.) and social influence theory (Ling et al.), stages of behavior change theory (Prochaska, DiClemente), health belief model (Rosenstock), socio-ecological theory (Hansen), social control theory (Elliot), the social development model (Hawkins, Weis), family interaction theory (Brook et al.), problem behavior theory (Jessor). Most researchers in the socio-psychological approach to address the factors of drug addiction among young people focus on the characteristic of the social environment. 

The main approaches to moral development in foreign (J. Piage, L. Kohlberg, C. Gilligan, N. Eisenberg, E. Turiel) and domestic psychology (L.I. Bozhovich, S.N. Karpova, E.V. Subbotsky, S.G. Jacobson) are analyzed in the article. The justice and care principles as the foundations for constructing the approaches to moral development are examined. The differences between care and justice principle are revealed. Some results of investigation about the dependence of moral-value development in adolescence and youth from social situation of development are discussed. 

The issue provides the overview of modern approaches to the definition and research of coping with difficult life situations. The article highlights the problems of difference between the concepts of coping and defense mechanisms. Coping as personality dispositions and dynamic process is considered. The issue deals with the controversial issues of questionnaires’ use and other methods of coping strategies’ research. The article covers the prospects of complex approach to the study of coping. 

The paper analyzes the emergence of the concept of motive in Alexey N. Leontiev’s early writings and its correspondence to Kurt Lewin’s ideas and to the distinction of intrinsic versus extrinsic motivation and the concept of the continuum of regulation in the present day self-determination theory of E. Deci and R. Ryan. The distinctions of extrinsic motivation based on reward and punishment versus “natural teleology” in K. Lewin’s works and of (extrinsic) motive versus interest in early A. N. Leontiev’s texts are explicated. The relationships between motive, goal, and personal meaning in the structure of activity regulation are analyzed. The author introduces the concept of quality of motivation referring to the degree of correspondence between motivation and one’s needs and authentic Self at large; the complementarity of activity theory approach and self-determination theory as regards the quality of motivation issue is highlighted.

This research is devoted to the investigation of the role of conscious self-regulation in human development and activity. The concept of conscious self-regulation of a subject’s voluntary activity and the history of its research conducted in Psychological Institute RAE are discussed. The results of the research dedicated to the typology of individual styles of self-regulation and their relationship with educational and professional activity effectiveness are presented. Personal dispositions have specific influence on the individual peculiarities of regulatory profile. It is concluded that the integrated system of individual self-regulation includes dynamic and content aspects of a personality, its conscious and subconscious structures for development and achievement of goals.

In this article the authors comment and discuss the results of the expert 16 definitions of the term “competence”. The participants were 45 psychologists of higher qualification (candidates and doctors of Sciences) — members of the Internet community of psychologists on the website www.ht.ru. They judged all definitions by means of 7 different rating scales. The resulting data cube 45×16×7 was analyzed by factor and cluster analysis. It was revealed 2 significant factor reflecting the level of popularity of definitions (the first factor), as well as the proximity-distance from the pole of terminological Russian national tradition (the second factor), mainly related to the concepts of “PVK” (PIQ in English “professionally important qualities”) and “ZUN” (KAZ in English — “Knowledge Ability-Skills”). Rating of the definitions by academic specialists was appeared to be close to the national tradition and evaluation of psychologists-practitioners closer to the Western tradition. Using cluster analysis discovered 4 robust clusters: 1) the competence as an area of authority and responsibility, 2) competence is the same as “PVK”, 3) the competence as mobilization the knowledge and skills to solve a specific task, 4) competences are descriptive units (elements) of effective professional activity. The most promising and creative approach, according to the authors, is the third cluster, in which an attempt is made to search a synthesis of the domestic (based on activity theory) and Western (behavioral approach) conceptual-terminological traditions.

The paper discusses the role of hardiness in organizations and the issues of its assessment. The results of a study aimed at development and validation of a short 24­item Russian version of the Hardiness Survey by D.A. Leontiev and E.I. Rasskazova are presented. Using a student sample data (N=1285), a subset from the set of 45 existing items were selected for the short version that was subsequently validated in a large process plant employee sample (N=4647). Using confirmatory factor analysis, a one­dimensional structure of the test was supported (with a single hardiness factor and two independent method factors corresponding to systematic bias associated with regular and reverse­scored items). The resulting shortened scale showed high reliability (Cronbach’s alpha of 0.91). Convergent validity was demonstrated by predictable associations with other measures of psychological well­being, including dispositional optimism, optimistic attributional style, hope, general self­efficacy, tolerance for ambiguity, subjective vitality, life satisfaction, work satisfaction, and intrinsic motivation in academic and professional domains. The resulting short version of the Hardiness Survey can be recommended for diverse samples.

The concepts of ethnic identity and ethnicity are compared to each other; the main approaches of research on ethnicity are analysed. The restrictions of the primor- dialistic approach are discussed. The psychological analysis of the constructivist model of ethnicity as well as of its criteria is proposed in here. The analysis of the ethnological theories allows concluding that the unilateral vision of ethnic identity nature is illegiti- mate and ethnic identity should be studied as result of the cognitive-emotional process of self-determination of individual towards the ethnic groups in the social space — as result of belonging to the ethnic community experience.