The results of a study of the motivational component of the student intellectualactivity in solving insight problems are presented in the article. For the evaluation ofmotivation the technique of “creative field” developed by D.B. Bogoyavlenskaya hasbeen used before and after teaching students to implement heuristics with the help ofthe method developed by I.I. Ilyasov. Additional data on the positive influence of theintrinsic cognitive motivation upon the success in solving insight problems has beenreceived. The possibility to contribute to arising and increasing of this motivationthrough teaching to use heuristics has also been revealed.