Gamzaeva, Maryam I.

Relevance. The paper is devoted to an extremely relevant in theoretical and practical terms problem of cultural differences in memory organization, which is considered on the example of memorizing plot material by representatives of Russian and Azerbaijani culture.

Methodology and sample. The study involved 60 people, 30 people in each cultural subsample. A specially developed technique of verbal video plot reproduction was used. The narrative was presented without speech and sound accompaniment, which allowed to use identical stimulus material for different cultures.

Results. The results obtained indicate the cultural specificity in memorizing and reproducing plot material. It is shown that significance of social and individual-psychological factors of memory organization changes depending on affiliation to collectivistic or individualistic culture. The representatives of Azerbaijani culture are more likely to include a moral conclusion in the plot, whilst those of Russian culture are more inclined to analyze the motivation of characters.

Conclusion

1.               The representatives of Russian culture are more likely to demonstrate the subjectivity of the reconstructed plot and greater projective freedom of interpretation regarding events and details. This can be explained by the activity of individual cognitive factors in relation to memorization.

2.               The tendency to moral assessments and moralizing in reproduction of a plot is more specific to the representatives of Azerbaijani culture. This trend indicates an active role of social norms and rules in mnemonic processes determination as compared to individual factors (e.g., motivation).

3.               The motivation of characters as the basis of storyline is more peculiar to the representatives of Russian culture compared to the Azerbaijanis. This finding testifies to the greater importance of the individual personal determinants of mnemonic processes for Russians.