Dmitry A. Khoroshilov

Relevance. The article reveals the epistemological sources of the scientific school of G.M. Andreeva, which became both the basis and the trigger for the development of social psychology at Moscow University in the second half of the ХХ and early XXI centuries.

Goal. Show the relevance and heuristics of the concept of social psychology and social cognition worked out by G.M. Andreeva. This concept makes it possible to study the affective and cognitive aspects of perception and emotion experience of various vectors of sociocultural changes and crises, including situations of frustration and deprivation of a person's living space, digitalization and mediatization of society and culture.

Methods. The methods of historical hermeneutics, historical-genetic and categorical analysis are used, reconstructing the internal logic and the main stages in the development of the scientific school of social psychology and social cognition of G.M. Andreeva, her innovative research methodology and categorical apparatus.

Results. The socio-cultural and intellectual factors of the emergence and creative development of the G.M. Andreeva’s school for more than a half of century are analyzed. The epistemological prerequisites for constructing social psychology as a scientific discipline included in the real context of the life of society and culture are revealed; the main results of the research of social cognition in conditions of social instability and uncertainty are summarizes and construed. The potential of her ideas in the intellectual context of modern psychology is shown.

Conclusions. Transdisciplinary and fundamental openness of the methodological gestalt of the new scientific school of social psychology created by G.M. Andreeva became the key to its fruitful development in the unpredictably changing space of the modern world. The original author's concept of social cognition, proposed by G.M. Andreeva, unites the disciplinary traditions (paradigms) of psychological and sociological social psychology, which diverged in the twentieth century, and makes it possible to study complex psychological phenomena, patterns and mechanisms of modern society and culture.

Th is article discusses the fundamental principles of qualitative research: contextual sensitivity, understanding, interpretative reconstruction and refl exivity. Th e principle of contextual sensitivity focuses on qualitative research study of the phenomenon in its socio-cultural and dialogical setting, and the principle of understanding — the study of subjective values and meaning in the positions of the various groups. Th e principles of interpretation of refl exivity give an answer to the question about the methodological tool for qualitative research — how to connect data and formulated analytical synthesis, validity assessment which involves tracking and monitoring impact of refl exive attitudes of the researcher. Th ese principles are formulated on the basis of theoretical analysis and practical experience with qualitative methods and prove the relevancy of combining them into a single methodological approach that is implemented in various directions and strategies of qualitative data analysis. Th e authors emphasize conceptual unity of qualitative research and the underlying common methodology.

Article is devoted a problem of studying of gnoseological and practical features, of modern qualitative analysis methods: Miles and huberman’s matrix method, Strauss and korbin’s grounded theory and discourse-analysis. The results of comparative empirical research and author’s models for consideration of analytical toolkit from the point of view of specificity of the data, features of the coding of the primary data, strategy of the description of the received categories, interpretation of results are resulted.