Socio-psychological approach to the study of consumer behavior.
The article discusses the cognitive paradigm of socio-psychological studies of consumer behavior, which is based on: the idea of K. Gergen on the construction of the social world, ethnomethodology G. Garfinkel and the theory of social representations S. Moscovici. A generalized conceptual framework of the socio-psychological theory of consumer behavior was offered. The perspectives of social psychology of consumer behavior were outlined.
Published: 03/30/2012
Keywords: Array
Available online since: 30.03.2012
-
To cite this article:
This work is licensed under a Сreative Commons Atribiution - NonCommercial 4.0 International (CC BY-NC 4.0)