Current Directions of Entrepreneurship Research in Social Psychology: a Map of the Scientific Landscape

Background. Currently, the number of entrepreneurs who want to run a traditional business or a startup is growing rapidly. In scientific circles, there is also increasing interest in the phenomenon of entrepreneurship and, in particular, in the personality of the entrepreneur. The question arises as to which areas of research in the social psychology of entrepreneurship are relevant at the moment.

Objective. The study is aimed at creating a map of scientific landscape in the field of entrepreneurship, as well as at highlighting relevant areas of entrepreneurship research in social psychology.

Methods. Scientific mapping was carried out using the VOSviewer programme version 1.6.15. A scientometric analysis of keywords from 3,235 scientific articles published in the field of social psychology over the past 5 years was carried out (according to The Lens platform). The interpretation of the map in order to highlight the current directions was made using the metaphor of the city.

Results. Current research topics include personal and environmental aspects. Among the relevant areas of entrepreneur’s research are socio-psychological personality traits (optimism, enthusiasm, perseverance, traits of the dark triad, etc.), entrepreneurial intentions, motivation. When studying entrepreneurship, the question of the choice to become an entrepreneur as well as the process of entrepreneurial self-determination are important. At the same time, at this stage of research, the thematic bundle “identity-self-determination-intentions” is of interest only from the point of view of intentions.

Conclusions. Entrepreneurship as a phenomenon in modern social psychology is of scientific interest in terms of point constructs: entrepreneurial intentions, socio-psychological personality traits, values. It is the study of entrepreneurial identity that seems promising, since it will allow to predict the professional path of young people and their predisposition to entrepreneurship.

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