This article describes a study of short and long term effects of media on the dander perception. With the new questionnaire «Dangerous situations assessment» were refined by the existing classification of dangers, as well as developed a new classification based on subjective perceptions of dangerous situations. We show the difference in perceptions of risk in men and women and especially their transformation under the influence of news coverage. We give recommendations for the compilation of news releases, taking into account the psychological mechanisms of perception of dangerous situations that are shown on television.