Artemtseva, Nataliya G.

Background. The article presents an overview and analytical study of the problem of perception of a person's face by ordinary people and famous artists. The relevance of the research is dictated by attempts to solve the problem of the connection between the perceiver and the perceived subjects of the cognition process. The subject of the study was both the perception strategies of the perceiver, and the characteristics of the perceived person according to his portrait, his worldview.

Objective. Review and analysis of studies devoted to the study of portrait perception strategies and the transmission of ideological characteristics by famous portrait artists.

Methods. Review and analytical study of scientific literature in the field of human perception by man, as well as analysis of the results of author's research using methods of subjective semantics — content analysis and subjective scaling.

Results. The first part of the article presents the results of experiments on the perception of the image of a person's face and its part, conducted within the framework of art studies, biology, technical sciences, pedagogy, various psychological schools, as well as by the author's team over the past 25 years. The second part of the article offers a theoretical analysis of the creative experience of famous artists in creating a portrait of a person. Special emphasis is placed on the transfer of a person's worldview and personality in creating a portrait.

Conclusion. In conclusion, the article identifies new problems and directions of psychological research on the problem of perception of the ideological essence of a person by his face.

The results of a research of the obverse asymmetry influence on the perception of a number of personal characteristics of man including rationality and irrationality in cognition are described in the article. It has been shown that in perception of vertically divided (along the nose line) face pictures the psychological characteristics perceived by each half of the face is partially different. However, the rationality or irrationality in cognition is perceived by any half of the face — right or left — equally well.