Abstract

Relevance. Cartoons carry the information about the world, human relations, norms of behavior and values to children, forming a kind of information "zone of the nearest development" of a child in the terminology of L.S. Vygotsky. In a situation of intercultural competition, it is important to understand what symbols, values, meanings, norms of behavior, perceived from domestic and foreign cartoons, can positively and/or negatively transform the process of socialization and development of the child's personality.

Objective. Research of specificity of perception of esthetic and moral characteristics of heroes of domestic and foreign animated films by children of preschool and primary school age. 

Methods. Focus group interview, expert survey, semantic differential.

Sample. 24 kids 4-5 years; 30 pupils of primary school 8-9 years. Kindergarten teachers and teachers of primary school, 10 females 36-50 years.

Results. Foreign cartoons in the perception of children surpass domestic in quality of performance, modernity and attractiveness of the behavioral patterns of the characters, but lose in depth of the topic revelation. For preschoolers, the main carriers of values are the main characters of cartoons. Categories: "mind", "force", “beauty”, "kindness", "danger", "justice" are leadingin assessments of behavior of characters. Children record social distance through the categories of "Senior – Junior" and "Big – Small". Younger pupils do not see the moral background of the behavior of the small character of “Tom and Jerry” cartoon.

Conclusion. The results show that children are able to distinguish cartoon characters by cognitive categories, aesthetic category and also by moral. The content of the information environment, in which children immersed today, can inhibit the development of communication abilities of children and their emotional intelligence.